We firmly believe that robust and reliable data, expert interpretation, and clear communication are vital for any digital business to thrive. At 71a we distinguish ourselves by cutting through the noise and focusing on the metrics that truly drive results, rather than vanity metrics.
We have a long history of delivering analytics, business intelligence, and insights for some of the UK’s most renowned finance brands, giving us the tools to understand and fulfil your digital business needs.
Whether it’s providing management information, business intelligence, a reporting framework or bespoke deep-dives, we can help with all of your reporting and analytics requirements.
Google Analytics
Bespoke reporting
Dashboards & Data connections
Management information
Business intelligence & insight
Consultancy & training
Google Analytics
Bespoke reporting
Dashboards & Data connections
Management information
Business intelligence & insight
Consultancy & training
Ed is a highly accomplished entrepreneur and CEO. He taught himself to code at a young age and used his skills to help build money.co.uk, where he was a key team member that led it through two successful £120m+ acquisitions. In 2019, he founded 71a, specialising in digital marketing and building products for the fintech industry.
Many companies struggle to plug the gaps between the C-suite reporting and the data “on the ground”. We can help you build a bottom-up system to provide the top-level reporting required for strategic decision making and granular data required to make better micro-optimisation decisions.
We can build bespoke solutions to plug gaps in your revenue reporting, delivering this revenue data to any reporting tools or marketing platforms you use to provide better visibility of results and improve return on investment.
There are a wide range of options and techniques for effective first party and third party tracking to help you understand where your users are coming from and how they are using your online products and services. We can work with you to build and implement the best solution to track and attribute value across your customer touchpoints.
We're experts in working with a range of web analysis tools, including Google Analytics (GA4). Whether you need to create actionable reporting, detailed sales tracking or understand user behaviour, we can help.
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