Authoritative, expert content increases visibility, trust, rankings, and conversions. We know how to create compliant, relevant content that we'll optimise for search and work with your paid media and PR campaigns. Great content will generate links and get your customers to share your brand assets on social.
The best content marketing campaigns start by learning about your customer's problems. We understand consumers, their money worries, and financial motivations. We know what they’re reading, what they know, what needs explaining, and their online behaviour.
We understand the regulation you need to adhere to and know how to interpret the difference between giving financial advice and creating genuinely helpful guidance.
What is content marketing?
Content marketing attracts and engages with your target demographic using online guides, videos, podcasts, blogs and social media that doesn’t promote your brand but keeps your business front of mind when your customer needs what you have to offer. When you regularly create valuable, relevant, educational content, you become helpful because you solve problems or entertain, building trust and loyalty without directly advertising.
How effective is content marketing?
Brands that have deployed content marketing strategies enjoy significantly more website visitors and leads than those that don’t. Content marketing can be relatively low cost compared to paid advertising and increases organic search traffic too. Using a good conversion strategy in unison with your content marketing makes you likely to see a 30% higher growth rate than competitors who aren’t doing any content marketing. In addition, you’ll experience an uplift in brand awareness, access to a broader audience, increased social media engagement, more press mentions, links and better conversion rates.
What are examples of content marketing?
Content marketing examples are everywhere -you’ve probably engaged with them without realising because they’re genuinely helpful or engaging without selling to you directly. Examples include helpful guides, educational articles, downloadable PDF’s, videos, podcasts and webinars. They will answer questions or entertain you, providing audiences with real value. Content marketing will compel audiences to engage with your business on an ongoing basis, subscribe, follow you or sign up to emails for more, turning your audiences into fans, customers and eventually brand champions who will recommend you without incentive.