We’ve won awards for our digital PR campaigns, content and broadcast strategies in the personal finance sector. Our campaigns have gone viral, driven large spikes in traffic, gained global news coverage and landed thousands of links in top tier news outlets. When our c-suite provides you with a quote, it’s our c-suite that will be working with you, imparting years of in-house experience. Our leadership team has worked in-house for some of the nation’s most loved financial comparison sites.
Unlike digital marketing and PR agencies, we understand FinTech marketing compliance and where the regulation boundaries lie. We can create, edit and review your digital PR strategy, help you to define your brand’s key messages and train your in-house teams on how to build links. We'll teach your marketing and PR teams about SEO and train your spokespeople, giving them the tools to help your brand cut through the noise and stand out in a busy marketplace.
In a world where ‘cancel culture’ has become a reality for many brands, it’s never been more crucial to have a PR and social media crisis management plan. We'll work with you to create a strategy for a worst-case scenario and train your teams to forward plan and practice their response in the eye of a media crisis storm. We'll help you feel in control, minimise the damage to your brand, and turn a PR crisis around.
Why is digital PR important?
Digital PR is different from traditional PR because its primary goal is to grab your audience's attention online rather than offline, with added SEO benefits. It’s crucial that you deploy a digital PR strategy if you have a website and your customers use the internet and social media. Without one, your traditional PR efforts are probably only targeting a tiny percentage of your target audience, and it will cost you far more per lead than a digital strategy. Digital PR will boost your search rankings, build links, improve your domain authority and help to build brand awareness.
What is the difference between PR and digital PR?
Traditional PR professionals will target newspapers, printed publications, TV and radio. One of the biggest problems for PRs is proving the value of their output. Digital PRs have a wider variety of channels like websites, blogs, social media, influencers, streaming sites and video. They can prove the impact of their campaigns by monitoring, measuring and reporting on SEO results, traffic spikes and conversions.
Both traditional and digital PRs are responsible for crisis communications, brand awareness and reputation management, but digital PRs also understand Google’s guidelines, how your audience uses your website and work closely with content marketers, social media experts and SEO specialists.
Is digital PR marketing?
We think so, yes. Digital PR is one of several ways to market your business to increase your online presence. In some organisations, digital PR professionals sit in SEO departments; in others, PRs sit in communications departments separate from marketing teams. We argue SEO and communications sit under the umbrella of marketing too. The end goal of marketers, communications professionals and PRs is the same - to increase the likelihood an audience will use your services, buy your product, donate to your cause or spread your message.