We know how to get your website links from the national press, helping search engines to recognise you as a trusted source, drive traffic and build brand recognition.
Our senior team has won awards for data-led personal finance PR campaigns, gaining thousands of pieces of media coverage and links for some of the UK’s most famous comparison sites.
We’ve also mastered the art of 'newsjacking’, a strategy that works brilliantly for finance brands. We'll react to national news stories, providing expert commentary and thought leadership from your spokespeople, resulting in press coverage and links from top-tier media.
What is link building?
All brands with an online presence should be building links. By getting other websites to link back to your website, you’re sending a message to search engines like Google that you're a trustworthy brand. When you get referral traffic, search engines reward you by displaying your website higher up their rankings. Backlinks must come from relevant websites - if you don’t get it right, you could run the risk of being penalised if your links appear too spammy.
What is link building?
Link building remains one of the most powerful strategies for ranking highly on search engines, and we’ve seen it work for our clients. Although Google has been somewhat tight-lipped about the exact secret sauce you need to rank well, we know they’ve named links as one of the top three most important ranking factors. There are several different approaches you can take to building links. We’ll walk you through them, helping you to earn the top-ranking positions and what to avoid to ensure your links aren’t harming your visibility.
Does link building still work?
Newsjacking is a PR strategy that hijacks current or breaking news to gain coverage and links in the media or on social media.
Successful newsjacking injects a brand's key messages into the story, usually sharing expert commentary or subjective opinions that relate to the brand’s values. You’re far more likely to get included in a news story if you can send a journalist your commentary as they’re writing it up, which means being all over the subject matter and predicting what’s going to make the headlines.