Lauren Cooper
Amplifi Capital
We are currently in our 2nd year of working with 71a and continue to be impressed with their expertise and proactivity. Small agency, where your account is managed by senior experts within the business.
About 71a
Financial services experts in marketing
We’re digital marketing experts with decades of experience
Our team has worked with some of the most successful financial services businesses in the UK, delivering award-winning marketing strategies, building challenger brands and launching new products.
In previous roles, we struggled to find agency and consultancy support that understood the nuances of financial services - thus, 71a was born.
Track record
Our track record speaks for itself
Before founding 71a, our leadership team held senior positions at money.co.uk, the UK's second fastest-growing private company. They were instrumental in the company's success, from its inception to its acquisition by Zoopla for £120m.
The team behind 71a
Cross-functional specialists spanning strategy, performance, content, and engineering.
Ed is a highly accomplished entrepreneur and CEO. He taught himself to code at a young age and used his skills to help build money.co.uk, where he was a key team member that led it through two successful £120m+ acquisitions. In 2019, he founded 71a, specialising in digital marketing and building products for the fintech industry.
Conversion StrategyData-Driven OptimisationAutomation & Systems
Nathan is the Chief Strategy Officer and a member of the Chartered Institute of Marketing. He’s played a vital role in four successful business acquisitions, three valued at over £100m and one over £2bn. He has a track record of helping businesses achieve recognition in the Sunday Times Fast Track 100, Profit Track 100, and Tech Track 100. Nathan is responsible for overseeing the growth strategies of our clients.
Growth StrategyCommercial PlanningPerformance Direction
Matt is our Creative Delivery Director with a decade of experience producing clear, engaging personal finance content. He’s written across credit, mortgages, insurance, investing and more, bringing sharp messaging and performance-focused creative to help audiences understand and act with confidence.
Performance CopywritingCreative MessagingAd Creative Development
James Westerby
Technical Director
James is our Technical Director, responsible for crafting and enhancing the platforms and tools that support us and our clients, from conversion optimisation tests and handy automations to launching full-stack solutions.
Tracking & AnalyticsAutomation EngineeringTechnical Implementation
Amy Harker
Digital Experience Manager
Amy is our Digital Experience Manager with 5 years of experience. Originally joining as an apprentice, she’s built a strong capability for spotting friction, improving landing page performance, and uncovering opportunities to strengthen and scale our clients’ digital experience.
UX AnalysisLanding Page OptimisationJourney Improvement
Mike Beardsley
Performance Marketing Manager
Mike is our Performance Marketing Manager with expertise in PPC, skilled across platforms like Google, Microsoft, and Meta. With experience managing multi-channel campaigns, he’s focused on driving growth and delivering impactful results for our clients.
Paid Media ManagementCampaign OptimisationPerformance Analysis
Sian Potter
Executive Assistant
Sian is Ed’s Executive Assistant and brings over a decade of experience and a proven track record within the FinTech space to the team. She’s here to supercharge our operational efficiency and support the growth of our company.
Client OperationsOnboarding & CoordinationDelivery Support
How we work
Outcome Obsessed
We focus on impact, not activity. Everything we do is designed to move the needle.
Intelligent by Default
We bring insight, not noise. Every decision is grounded in data and real-world context.
Clear and Direct
We communicate simply and honestly. No jargon, no fluff, just what matters.
Engineered for Efficiency
We automate and streamline wherever it makes sense so we can focus on what delivers the most value.
Always Improving
We keep learning, adapting, and raising the bar together.
How we operate day to day
Solar-powered office
Powered by renewables with clean energy across the office, reducing our footprint every single day.
No waste to landfill
Recycling-first operations with responsible waste handling so nothing we use ends up in landfill.
Four-day weeks
Monday to Thursday focused sprints with flexible hours that keep the team rested and sharp.
Profit sharing
Bonuses that reward team impact, client outcomes, and the measurable wins we create together.
Generous leave
Plenty of annual leave plus a Christmas shutdown to reset properly and come back recharged.
Meals, coffee, and socials
Daily lunches, bean-to-cup coffee, and regular team events that keep collaboration high.
