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Paid Search (PPC)

Successful PPC campaigns can earn you quality leads, create seamless user journeys and generate an attractive return on investment. Unlike SEO, results from PPC can be almost immediate, offering a fast route to new leads and growth.

As an expert PPC marketing agency with years of experience working for financial services brands, we know how the right paid search strategy can be a critical part of a successful marketing plan. We understand that it’s crucial for performance marketing to deliver scalable, reliable and sustainable growth.

PPC platforms were built with retail businesses in mind, which is why many other marketing agencies will struggle to manage financial services clients successfully. We can build and manage your paid search campaigns based on in-depth research and using intelligent automation.

Our extensive experience in managing multi-million-pound paid search campaigns for some of the nation's most well-known financial brands gives us a unique advantage.

How we can help

PPC account management

Market and keyword research

Ad copy optimisation

Online conversion tracking

Offline conversion implementation

Paid media strategy

Consultancy & training

How we can help

PPC account management

Market and keyword research

Ad copy optimisation

Online conversion tracking

Offline conversion implementation

Paid media strategy

Consultancy & training

Meet our Paid Search expert

Nathan Barnett
Nathan Barnett

Nathan is the COO and a member of the Chartered Institute of Marketing. He’s played a vital role in four successful business acquisitions, three valued at over £100m and one over £2bn. He has a track record of helping businesses achieve recognition in the Sunday Times Fast Track 100, Profit Track 100, and Tech Track 100. Nathan is responsible for overseeing the growth strategies of our clients.

Paid Search FAQs

What is PPC and how does it work?

PPC stands for Pay-Per-Click, which is a way of advertising to online consumers. It allows you to pay in order to advertise your website at the top of search results for specific keywords.

It works based on a bidding system, where advertisers pay a fee each time their advert is clicked on by a user.

PPC campaigns are typically used in search engine advertising, social media platforms and display advertising networks.

We can create fully optimised and extensively researched campaigns within your existing accounts or new accounts. We ensure the accounts will continue to belong to you so you keep full control. You also retain ownership of all the data, ensuring a smooth transition should you decide to bring the work in-house or change agency at a later date.

Why is PPC important?

Pay-Per-Click advertising is a proven way of reaching your audience. It allows you to reach specific demographics, guaranteeing you visibility for the keywords you want to target.

It can be a cost-effective way to quickly get leads and sales, and you can stay in control of your budget by monitoring clicks and conversions in real-time.

Campaigns can be easily adapted to changing trends and seasonal demands, and budgets can be flexible. This makes PPC a reliable and scalable marketing channel.

It's also important to be aware of the fact that your competitors might be using paid ads to target your customers who are searching for your products or brand.

To prevent losing potential clicks and customers to other businesses, it's a good idea to have a brand protection PPC strategy in place. This ensures that your business maintains visibility and retains existing customers.

How much will your PPC services cost?

We don’t believe in a one-size-fits-all approach, which is why we will always tailor any package uniquely to your business - including price.

Every business is different, with different needs, goals and demands. All of our quotes are bespoke, flexible and based purely on your business objectives.

To find out more about what we can offer you and to get a no-obligation quote, book a call with our CEO Edward Newman.

How can you measure the success of PPC campaigns?

Measuring the success of a PPC campaign involves tracking various key performance indicators like click-through rates (CTR), conversion rates, cost per conversion (CPA), and return on ad spend (ROAS).

Additionally, monitoring quality score improvements, ad positioning, and engagement metrics like bounce rates and time on site provide insights into campaign performance and optimisation opportunities. Regular analysis and adjustment of PPC strategies based on these metrics can ensure ongoing success.

We can work with you to understand your key customer conversion points, such as sign-ups, leads, quotes, created accounts and full customers, and ensure these are measured in the accounts and optimised.

Are you a Google partner?

Yes, we are official Google partners, which means we’ve been through their rigorous tests and assessments, so you can be confident we know what we're doing.

Can you take over my current PPC campaigns?

The first thing we’ll do is review your Google Ads account assess how they are performing, and identify areas for improvement.

If necessary, we will rebuild your campaigns or create new ones in order to maximise performance and optimise your spend. We will always use your accounts, meaning you retain full control at all times.

Who will be working on our Google Ads account?

Your account will be 100% run by our in-house, multidisciplinary team. We have experts who will drive your PPC campaign strategy, provide expert analysis, create optimised ad copy and give technical support.

Do you give regular progress reports and updates?

Yes, we provide regular updates and reports detailing the progress of your PPC campaigns and accounts. We can tailor how we report and how often to what suits you and your business needs.

Don’t just take our word for it - what our customers say about us

We are currently in our 2nd year of working with 71a on SEO and continue to be impressed with their expertise and proactivity. Small agency, where your account is managed by senior experts within the business.

Improved our Google ads no end. They got us spending less on ads with better more targeted traffic and more sign ups.

Photo of Lauren Cooper
Lauren Cooper
Marketing Manager at Amplifi Capital
Photo of Ian Morgan
Ian Morgan
Director at MBS Accountants
Sound interesting? Book a quick introduction call

Book in a call with our CEO, Edward Newman, to find out a little more about our services and how we might be able to help you.

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