Having spent years working in-house for financial services brands, we know how the right paid media strategy can be a critical part of creating a winning marketing plan. We understand that it’s crucial for performance marketing to deliver scalable, reliable and sustainable growth.
PPC platforms were built with retail businesses in mind, which is why many other marketing agencies will struggle to manage financial services clients successfully.
Our history and experience in delivering multi-million-pound growth for some of the nations most loved financial brands gives us a unique advantage.
PPC account management
Paid media strategy
Consultancy & training
PPC account management
Paid media strategy
Consultancy & training
Nathan is the COO and a member of the Chartered Institute of Marketing. He’s played a vital role in four successful business acquisitions, three valued at over £100m and one over £2bn. He has a track record of helping businesses achieve recognition in the Sunday Times Fast Track 100, Profit Track 100, and Tech Track 100. Nathan is responsible for overseeing the growth strategies of our clients.
PPC stands for Pay-Per-Click, which is a way of advertising to online consumers.
It works based on a bidding system, where advertisers pay a fee each time their advert is clicked on by a user.
PPC campaigns are typically used in search engine advertising, social media platforms and display advertising networks.
Pay-Per-Click advertising gives you the opportunity to communicate to consumers when they’re already looking for what you have to offer.
When implemented well, PPC advertising is a budget-friendly option that offers great results in terms of reaching a wide audience and getting new customers. Campaigns can be easily adapted to changing trends and seasonal demands and budgets can be flexible. This makes PPC a reliable and scalable marketing channel.
Every business should consider using PPC to attract new customers and retain existing ones, especially because competitors might be using ads to target your customers who are searching for your products or brand. To prevent losing potential clicks and customers to other businesses, it's a good idea to have a brand protection PPC strategy in place. This ensures that your business maintains visibility and retains existing customers.
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