About Edward Newman

Edward Newman is the Founder and CEO of 71a, a paid media and conversion agency built exclusively for financial services. He has spent over 15 years building and scaling financial services businesses online.

He built his first website at 12 and taught himself to code. By 16 he was building server infrastructure professionally, including for Lavasoft Ad-Aware, one of the most downloaded consumer software titles of its era.

At 20, he wrote the first version of money.co.uk. Parts of that code were still live at the point of sale. He spent the next decade on the senior leadership team, reporting directly to the MD, and helped drive EBITDA from £8m to £12m in the year before its £120m sale to Zoopla. He stayed through Silver Lake's £2.2bn take-private of parent group ZPG, then held senior product and performance roles at uSwitch and Bankrate within the same group.

In 2019 he founded 71a to bring that operator lens to financial services marketing. Most agencies optimise channels. 71a works from the P&L back, connecting acquisition, conversion, and measurement into a single performance system. The agency works with lenders, brokers, insurers, comparison sites, and fintechs, and has been nominated multiple times at the British Bank Awards.

He still builds the tools his agency runs on. 71a operates on a four-day week, and Edward has appeared in national press for his stance on staff pay and working patterns. He has contributed to Search Engine Land on performance marketing in long sales cycle environments, and is a former LinkedIn Top Voice.