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Content Creation

Having useful, informative and engaging content on your website is a vital part of any SEO strategy. Not only do search engines love relevant and well-written content, but it’s also great for your users.

Great content engages your visitors, keeps them on your website and can ultimately convert them into customers. It can also build trust, boost your organic visibility, reduce bounce rates and increase conversions.

We get what makes good content and know how to optimise your onsite copy to ensure it ranks highly for the keywords most valuable to your business. We take the time to understand your audience and what they want so we can create content that answers their questions and satisfies their needs.

The best content creation processes start by learning about your customer's problems. We understand consumers, their money worries, and their financial motivations. We know what they’re reading, what they know, what needs explaining, and their online behaviour.

When your content is useful and unique, other trusted websites will link to it, and your customers will share it on their social media channels, helping more people find and learn about your business.

How we can help

Written guide ideation

Existing content audits

Content strategy

Content optimisation

Keyword research


How we can help

Written guide ideation

Existing content audits

Content strategy

Content optimisation

Keyword research


Meet our Content Creation expert

Matt Fernell
Matt Fernell

Matt has spent the last 10 years creating personal finance content designed to help people navigate their finances. He has written extensively on a range of subjects, including credit cards, loans, mortgages, investing and insurance.

Content Creation FAQs

How much do your content creation services cost?

We don’t believe in a one-size-fits-all approach, which is why we will always tailor any package uniquely to your business - including price.

Every business is different, with different needs, goals and demands. Our quotes are always bespoke, flexible and based purely on your business objectives.

To find out more about what we can offer you and to get a no-obligation quote, book a call with our CEO, Edward Newman.

Do you create content that is FCA compliant?

Yes, it’s vital as a financial services company that your content complies with FCA guidelines.

Having worked in FCA-regulated companies, we understand the regulations you need to follow and know the difference between giving financial advice and creating genuinely helpful guidance. We will work with your compliance team to ensure everything we create is compliant.

Can you optimise our current content?

Yes, we can audit your current content, create a strategy to improve it and ensure it ranks as well as possible.

We can conduct in-depth keyword analysis to ensure your content is optimised for relevant terms and implement a thorough internal linking plan so your users and Google can easily navigate your site.

We can also revise your content to make it as engaging, informative and authoritative as possible.

Is content creation effective for SEO?

Creating new, engaging content is a crucial aspect of SEO. It helps improve your search engine rankings, generate more organic traffic, enables you to target relevant keywords, build trust, establish authority with your audience and enhance onsite engagement and user experience.

Having thin or poorly optimised content on your website will likely do more harm than good. We can help you create a thorough content creation strategy that boosts your organic visibility, engages your audience and ultimately improves your conversions.

Don’t just take our word for it - what our customers say about us

We are currently in our 2nd year of working with 71a on SEO and continue to be impressed with their expertise and proactivity. Small agency, where your account is managed by senior experts within the business.

Improved our Google ads no end. They got us spending less on ads with better more targeted traffic and more sign ups.

Photo of Lauren Cooper
Lauren Cooper
Marketing Manager at Amplifi Capital
Photo of Ian Morgan
Ian Morgan
Director at MBS Accountants
Sound interesting? Book a quick introduction call

Book in a call with our CEO, Edward Newman, to find out a little more about our services and how we might be able to help you.

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