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Link Building

Links to your website remain one of the most important ranking factors that Google and other search engines use. Quality links from sites with high domain authority can boost your ranking positions, organic traffic and trust.

Good links act as a trust signal and a vote of confidence in your website and its content to Google. A healthy link profile can be one of the best ways to boost your organic visibility, but search engines are better than ever at distinguishing good links from bad ones. This has made some of the old link-building strategies obsolete.

At 71a, we have the expertise to get valuable website links from quality sources, including international, national, trade, and local press. This not only helps search engines recognise your website as a trusted authority but also drives targeted traffic and enhances brand recognition.

What’s more, we’ve perfected the art of "newsjacking", a powerful strategy particularly effective for finance brands. By swiftly responding to national news stories, we provide expert commentary and thought leadership from your business, resulting in press coverage and valuable links from top-tier media outlets, further establishing your brand's credibility and visibility.

How we can help

News monitoring and outreach

Journalist relationship management

Research and data analysis

Campaign planning & execution

Ghostwriting comments and thought leadership pieces

Reporting & analysis

How we can help

News monitoring and outreach

Journalist relationship management

Research and data analysis

Campaign planning & execution

Ghostwriting comments and thought leadership pieces

Reporting & analysis

Meet our Link Building expert

Nathan Barnett
Nathan Barnett

Nathan is the COO and a member of the Chartered Institute of Marketing. He’s played a vital role in four successful business acquisitions, three valued at over £100m and one over £2bn. He has a track record of helping businesses achieve recognition in the Sunday Times Fast Track 100, Profit Track 100, and Tech Track 100. Nathan is responsible for overseeing the growth strategies of our clients.

Link Building FAQs

What is link building?

Link building is the process of getting hyperlinks that link from other websites to the content on your site.

Building links is essential for all brands that have an online presence. When other websites link back to your website, it signals to search engines like Google that your brand is trustworthy and credible, which can improve your website's visibility and ranking in search results.

Backlinks should come from relevant websites to ensure their effectiveness. If the links appear spammy or irrelevant, there is a risk of being penalised by search engines, therefore, it's crucial to approach link-building strategies carefully and ensure the quality and relevance of the links you acquire.

We focus on getting valuable links from respected websites from within your sector and beyond. By leveraging newsjacking, we can drive highly visible mentions and quality links to your site from top news publications.

How much do your link-building services cost?

We don’t believe in a one-size-fits-all approach, which is why we will always tailor any package uniquely to your business - including price.

Every business is different, with different needs, goals and demands. All of our quotes are bespoke, flexible and based purely on your business objectives.

To find out more about what we can offer you and to get a no-obligation quote, book a call with our CEO Edward Newman.

Why should I link build?

Link building remains one of the most powerful strategies for ranking highly on search engines, and we’ve seen it work for our clients. Although Google has been tight-lipped about exactly what you need to do to rank well, we know they’ve named links as one of the top three most important ranking factors.

We'll walk you through the different approaches you can take to building links, helping you to earn top-ranking positions and advise what you need to avoid to ensure your links aren’t harming your visibility.

Does link building still work?

Yes, link building continues to be an important and effective strategy in improving search engine rankings and driving organic traffic to websites. While search engine algorithms have evolved over time, backlinks remain a crucial factor in determining a website's authority, trustworthiness, and relevance.

When high-quality and relevant websites link to your content, it signals to search engines that your website is valuable and deserving of higher visibility in search results. Quality backlinks can generate referral traffic, increase your website's credibility, and enhance your online reputation.

How do you create backlinks?

We use several different approaches to earn quality links to your website, but one of our main tools is newsjacking.

Newsjacking is the process of identifying and commenting on breaking news stories. Getting your expert commentary into top news publications by piggy-backing on trending topics not only can earn valuable links but also result in positive exposure for your business.

Don’t just take our word for it - what our customers say about us

We are currently in our 2nd year of working with 71a on SEO and continue to be impressed with their expertise and proactivity. Small agency, where your account is managed by senior experts within the business.

Improved our Google ads no end. They got us spending less on ads with better more targeted traffic and more sign ups.

Photo of Lauren Cooper
Lauren Cooper
Marketing Manager at Amplifi Capital
Photo of Ian Morgan
Ian Morgan
Director at MBS Accountants
Sound interesting? Book a quick introduction call

Book in a call with our CEO, Edward Newman, to find out a little more about our services and how we might be able to help you.

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