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Link Building

We possess the expertise to secure valuable website links from reputable sources, including international, national, trade, and local press. This not only helps search engines recognise your website as a trusted authority but also drives targeted traffic and enhances brand recognition.

Our senior team has a proven track record of winning awards for data-driven personal finance PR campaigns, obtaining thousands of pieces of media coverage and valuable links for some of the most renowned financial brands in the UK.

Furthermore, we’ve perfected the art of "newsjacking", a powerful strategy particularly effective for finance brands. By swiftly responding to national news stories, we provide expert commentary and thought leadership from your business, resulting in press coverage and valuable links from top-tier media outlets, further establishing your brand's credibility and visibility.

How we can help

Ideation

Research and data analysis

Campaign planning & execution

Ghostwriting

Pitching

Reporting & analysis

How we can help

Ideation

Research and data analysis

Campaign planning & execution

Ghostwriting

Pitching

Reporting & analysis

Meet our Link Building expert

Nathan Barnett
Nathan Barnett

Nathan is the COO and a member of the Chartered Institute of Marketing. He’s played a vital role in four successful business acquisitions, three valued at over £100m and one over £2bn. He has a track record of helping businesses achieve recognition in the Sunday Times Fast Track 100, Profit Track 100, and Tech Track 100. Nathan is responsible for overseeing the growth strategies of our clients.

Link Building FAQs

What is link building?

Building links is essential for all brands that have an online presence. When other websites link back to your website, it signals to search engines like Google that your brand is trustworthy and credible, which can improve your website's visibility and ranking in search results.

It's important to note that backlinks should come from relevant websites to ensure their effectiveness. If the links appear spammy or irrelevant, there is a risk of being penalised by search engines, therefore, it's crucial to approach link-building strategies carefully and ensure the quality and relevance of the links you acquire.

Why should I link build?

Link building remains one of the most powerful strategies for ranking highly on search engines, and we’ve seen it work for our clients. Although Google has been somewhat tight-lipped about the exact secret sauce you need to rank well, we know they’ve named links as one of the top three most important ranking factors.

There are several different approaches you can take to building links. We’ll walk you through them, helping you to earn the top-ranking positions and what to avoid to ensure your links aren’t harming your visibility.

Does link building still work?

Yes, link building continues to be an important and effective strategy in improving search engine rankings and driving organic traffic to websites. While search engine algorithms have evolved over time, backlinks remain a crucial factor in determining a website's authority, trustworthiness, and relevance.

When high-quality and relevant websites link to your content, it signals to search engines that your website is valuable and deserving of higher visibility in search results. Quality backlinks can generate referral traffic, increase your website's credibility, and enhance your online reputation.

Our partners

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As featured in

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Sky News
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Metro