We know how to get your brand on TV, heard on the radio and seen online. We have years of experience in broadcast media relations, securing live on-air interviews on national and regional stations.
We know what producers are looking for when they’re seeking personal finance experts, commentators and guests. Our team has racked up many hours appearing on programmes commissioned by BBC One, BBC Radio Five Live, Sky News, TalkRadio and LBC. We've talked about spending habits, new financial products, consumer rights and government budgets on behalf of some of the nation’s favourite comparison sites.
What is broadcast PR?
Broadcast PR focuses on securing coverage for your brand on TV and radio without paying. It’s a highly specialised PR area because most broadcasters will not talk about your brand for free as it's an expensive platform to run. We find the best way to get your brand on TV and radio is to provide an articulate, engaging expert spokesperson who can add value and first-hand experience to stories that focus on your particular sector. It’s crucial that your spokesperson never plugs your services or tries to sell to broadcast audiences. Your reward is the mention of your brand when introducing your spokesperson.
What is the advantage of having a broadcast strategy?
TV advertising is notoriously expensive, but broadcast PR is free and instantaneous. Since the pandemic, most networks allow guests to be interviewed from home or the office, so your spokespeople won’t be out all day visiting studios. Appearing on broadcast channels sends valuable trust signals to your audiences and builds brand awareness. If your spokesperson does a good job, they will be invited back again, and other news networks will start to use you too. The more broadcast you do, the more likely online journalists will use you for commentary; therefore, the chances of you earning links increase.
What are the different types of broadcast?
Once upon a time, this question was easy to answer - public and commercial television, and public, commercial and community radio. These days those lines have been blurred with the rise of streaming platforms like Facebook live, periscope and YouTube live. We believe broadcast includes any output that’s recorded ‘on air’ so you hear and see the outcome live as it happens, which of course includes Zoom and Skype webinars which allow you to build private audiences.