As product teams have evolved, there is an ever-growing need for effective product management, sitting between best in class user experience, product marketing and technology.
Over the last decade, we have managed products generating over £150m in revenue. Our expertise aligns the strategic roadmap of the business with customer needs through agile delivery from in house sprint teams and third-party technology providers.
Ensuring your products are compliant, secure, customer-centric and delivering growth in ROI can be a challenging task, which is where we can help.
Whether you need help with; building a product roadmap, creating a delivery team, understanding best in class technology, user research or optimising your product journeys for Google search or Facebook, we can help.
What is product management?
Product management guides every step of a product’s lifecycle, from user and market research, compliance, branding, user experience, content design and engineering, focusing on the product and its customers first and foremost. To build the best possible product, product managers advocate for customers within the organisation and make sure the voice of the market is heard.
Why is product management important?
Effective product management has a range of benefits, including reducing marketing wastage, improving sales and business performance and enabling the development of new products and services.
Effective product management allows your business to fully understand customer and market needs, informing both marketing strategies and product development.
What is your product management process?
At 71a, we assess individual businesses needs, providing a bespoke process for each client. Whether you require assistance building and implementing a product roadmap, creating a delivery team, understanding user research or optimising your product journeys, 71a can help you.