Our partners
We believe that organic growth for financial services is driven by understanding consumer intent and addressing those needs through optimised journeys and content.
Using our considerable experience in the financial services marketplace and gaining a proper understanding of your customer’s needs, we are able to deliver organic strategies that work.
We believe that success is not measured by just visits, visibility and rankings, but also by building a reliable, valuable and scalable channel for our clients, anchored in excellent user experience for their customers.
Having a breadth of in house knowledge gives us the ability to adapt to fill the gaps in businesses of all sizes; whether working with in house teams, specialist agencies or handling 100% of the SEO strategy and execution, we can help grow your business through organic search.
What is SEO and how does it work?
Search Engine Optimisation is the process of improving visibility and traffic from search engines. SEO traffic is also referred to as organic search to differentiate this traffic from paid search advertising.
It is a multifaceted process that ensures your site can be crawled and indexed by Google and other search engines, as well as increasing off-site signals such as inbound links, reviews and mentions.
What are SEO best practices?
Firstly a high quality, HTTPS secure, fast and mobile-friendly web application.
Secondly, engaging, expert and informative content, structured to help search engines and customers alike better understand the products and services.
Thirdly, a high propensity to drive natural links and mentions.
At 71a, not only do we have a proven track record in all aspects of SEO, but we are also product-first growth marketing specialists with solid foundations across engineering, CRO, CX, UX and development. This means we’re uniquely placed to understand how your financial services or fintech product can succeed organically.
How can I improve my SEO ranking?
There are a considerable number of techniques that can improve your position in Google, all of which focus on covering what are known collectively as “ranking factors”.
Some of these techniques require web development knowledge, referred to as technical SEO; other methods require expertise in content and creative fields.
Examples of improvement areas;
Structuring internal links, redirects, hreflang and canonicals Gaining external links and mentions Improving online reputation and sentiment Utilising structured data Effective use of Google My Business Improving the quality, structure, uniqueness, authority and quantity of site content Improving site usability and reliability In financial services, by improving all of these elements, you will increase your chances of better positions, traffic, conversions and sales. If you would like to understand how you can improve your SEO ranking, talk to us today for a full SEO audit geared for your financial services business.
What does YMYL and EAT mean?
EAT stands for Expertise, Authority & Trust and has been part of the Google core algorithm since August 2018. It describes three key factors Google’s human quality raters use in understanding and grading your site.
EAT is particularly crucial for fintech and financial services, where the site content generally falls under the YMYL classification.
YMYL is an acronym for Your Money Or Your Life. It is how Google classes content that may significantly impact people’s financial situation or health.
According to Google’s Search Quality Evaluator Guidelines, YMYL refers to sites and content which “could potentially impact a person’s future happiness, health, financial stability, or safety,”
Fundamental to improving organic results for financial services is having a thorough understanding of Your Money Or Your Life criteria. Building strategies to work not only with robots and algorithms but also by following the Google guidelines used by highly trained and experienced humans that financial services organic search demands.
Being an agency dedicated to driving performance for financial services, EAT and YMYL are core considerations for all SEO work we conduct.
