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Our work

Increased clicks from high-converting searches by 405%

Past SEO result

This is a past financial services result. It remains useful context for the team's sector experience, while today's offer is focused on paid media, conversion optimisation and data & measurement, with strategy built into the work.

Starting point

The client was a leading mortgage broker that had rebranded and moved site. They wanted more clicks from high-value organic searches.

What changed

We reviewed the site's existing pages and used the findings to build a search content plan.

We produced more than 50 new or updated pages focused on useful mortgage searches and business value.

We found technical search issues and gave the client a clear fix list, including backlink cleanup, monitoring and regular checks.

We also used timely news stories to earn press mentions and links. The work delivered 98 pieces of coverage and 41 backlinks from trusted publications including The Times, The Telegraph, The Daily Mail, The Metro, Forbes, The Guardian and The Express.

The results

  • 405% increase in clicks from non-brand conversion terms
  • 398% increase in organic traffic
  • 41 links and 98 pieces of coverage

What this shows

This shows previous financial services work from the team. Today's offer is paid media, conversion optimisation and data & measurement.

Book a 30-minute call

Use the call to talk through your offer, current or planned spend, lead quality and where we think the first useful improvement is likely to be.

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Explore more case studies

See more financial services work from the team.

+113% leads, -21% cost per lead and +400% revenue

+113% leads, -21% cost per lead and +400% revenue

Paid search and form improvements increased enquiry volume and revenue while reducing cost per lead.
Reduced CPA by 42% and improved conversion rate by 52%

Reduced CPA by 42% and improved conversion rate by 52%

Mortgage PPC and landing-page testing reduced acquisition cost and helped more visitors take the next step.
Increased PPC leads by 325%

Increased PPC leads by 325%

Better bidding, tighter targeting and form changes increased PPC leads while holding cost per lead flat.

What clients say

Loan Broker

We’ve worked with Ed and the team for a number of years now. They are a really helpful, friendly bunch. Always happy to talk through ideas and help steer in the right direction, as well as helpful advice on various subjects.

Sam Busfield
Sam Busfield
Loans Warehouse
Business Insurance Broker

We have had the pleasure of working with both Nathan and Ed for some time now. They have invested considerable time in understanding our business and our market. The result of this is that they have then been able to utilise their expertise to make a real difference to Compare.

Mark Thomas
Mark Thomas
Compare Insurance
Mortgage Broker

Nathan and the team were incredibly responsive and communicative as they helped us refine our paid marketing to target higher intent customers. I'd highly recommend working with them.

Sion Hill
Sion Hill
OnlineMortgageAdvisor

Want paid media to bring in better customers?

For financial services brands selling direct to consumers or SMEs, whether paid media is already important or you are ready to test it properly.

hello@71a.co.uk 0330 321 2000
Book a call with the team

Talk through your current or planned paid media, tracking, pages and forms. You will speak with someone senior, and we will say what we would improve first.

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