Increased leads from PPC ads by 325%

The brief:

Our client wasn't getting enough leads through their PPC ads.

Our solution:

We changed how our client bid on PPC ads from focusing on the cost per acquisition to the return on ad spend, which helped us automatically adjust our bids to make the most profit.

We used data-driven attribution, which helped us figure out which keywords were helping to generate leads. We also created new ads, removing anything that wasn't compliant and made sure we were only showing them to people who were likely to take out a product.

We tested our client's lead form on their website to determine why people weren't filling it out. Based on our analysis, we changed the questions, layout, and messages on the page to make it easier for customers to use. We also made sure the form loaded quickly, which helped to increase the number of people who completed it.