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42% reduction in CPA & 52% improvement in conversion rate

The brief:

Our client wanted to grow the quality and quantity of their mortgage leads from PPC while reducing their cost per lead.

Our solution:

We created fully optimised search campaigns, including updating all the client’s assets, ad copy and extensions. These new campaigns were developed following extensive market and keyword research, and were created to target specific audiences and needs that fit with our client’s highest-value customer segments.

We deployed ​ROAS (return on ad spend) bidding to increase the traffic volume for the most profitable visitor types and times, which avoided the limitations of a blended average CPA which had been used to date. We continually optimised the campaigns; finding new keywords, adjusting the bidding strategy, and refining the audiences and demographics.

To improve conversion rate, we reviewed user sessions and analytical data on the performance of the client’s key landing pages. After highlighting several potential improvements around page layout, navigation, and messaging, we designed a series of tests to resolve issues and points. The tests resulted in a 52% improvement in conversion rate vs the original page.

The results:

42% reduction in CPA from PPC
52% improvement in onsite conversion rate

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Some of our latest client work

Don’t just take our word for it - what our customers say about us

A great understanding of what they do and always deliver on time (which is almost unheard of).

Great team to work with! Cannot recommend them enough.

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Matt Tristram
Co-Founder at Loans Warehouse
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Harley Kimber
Head of Marketing at CLS Money
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