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Increased search clicks by 320%

Past SEO result

This is a past financial services result. It remains useful context for the team's sector experience, while today's offer is focused on paid media, conversion optimisation and data & measurement, with strategy built into the work.

Starting point

Our client was spending a lot of money on financial comparison websites and wanted to be easily found by their ideal customers when they searched for loans and savings products on Google and other search engines.

What changed

We built a search plan to help the site appear when people searched for savings products and loans.

We created more than 70 pieces of content that were easy to find on search engines, including financial product guides and guidance on managing money.

We earned links and mentions from national news websites including the BBC, the Economic Times, the Guardian, the Express, the Daily Mail, Money Week, the Daily Record and the Evening Standard.

The results

  • +320% in search clicks from key target terms
  • +39x impressions for key target terms
  • 145 mentions and links

What this shows

This shows previous financial services work from the team. Today's offer is paid media, conversion optimisation and data & measurement.

Book a 30-minute call

Use the call to talk through your offer, current or planned spend, lead quality and where we think the first useful improvement is likely to be.

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Explore more case studies

See more financial services work from the team.

+113% leads, -21% cost per lead and +400% revenue

+113% leads, -21% cost per lead and +400% revenue

Paid search and form improvements increased enquiry volume and revenue while reducing cost per lead.

Reduced CPA by 42% and improved conversion rate by 52%

Reduced CPA by 42% and improved conversion rate by 52%

Mortgage PPC and landing-page testing reduced acquisition cost and helped more visitors take the next step.

Increased PPC leads by 325%

Increased PPC leads by 325%

Better bidding, tighter targeting and form changes increased PPC leads while holding cost per lead flat.

What clients say

Business Insurance Broker

We have had the pleasure of working with both Nathan and Ed for some time now. They have invested considerable time in understanding our business and our market. The result of this is that they have then been able to utilise their expertise to make a real difference to Compare.

Mark Thomas
Mark Thomas
Compare Insurance
Mortgage Broker

71a brought deep expertise in financial services marketing and quickly became a valuable partner, delivering quality leads at a cost-efficient level without compromising on targeting or performance. They took the time to understand our audience, refined creative and media strategy to suit our goals, and translated marketing into commercial outcomes.

Jack Smithson
Jack Smithson
Better.co.uk
Loan Broker

We are currently in our 2nd year of working with 71a and continue to be impressed with their expertise and proactivity. Small agency, where your account is managed by senior experts within the business.

Lauren Cooper
Lauren Cooper
My Community Finance

Want paid media to bring in better customers?

For financial services brands selling direct to consumers or SMEs, whether paid media is already important or you are ready to test it properly.

hello@71a.co.uk0330 321 2000
Book a call with the team

Talk through your current or planned paid media, tracking, pages and forms. You will speak with someone senior, and we will say what we would improve first.

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