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Our work

Increased lead volume by 60% and reduced CPA by 44%

Starting point

Our client is one of the UK's leading specialist mortgage advisers. They wanted more of the right enquiries while reducing their cost per acquisition (CPA).

What changed

We researched the market and keywords, then rebuilt search campaigns around the customers the client wanted most.

We structured the account from the ground up, with campaigns designed to control CPCs while protecting lead quality.

We moved bidding toward return on ad spend, so the account could favour enquiries that were more valuable to the business.

We kept improving keywords, bids, audiences and targeting as the data came in.

We reviewed the main landing pages and forms, then tested clearer calls to action, better mobile layouts and simpler form wording. Conversion increased by more than 36%.

The results

  • 44% reduction in CPA
  • 60% increase in lead volume
  • 31% increase in lead engagement

What this shows

Better targeting and better pages worked together, helping the client get more mortgage leads at a lower CPA.

Book a 30-minute call

Use the call to talk through your offer, current or planned spend, lead quality and where we think the first useful improvement is likely to be.

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Explore more case studies

See more financial services work from the team.

+113% leads, -21% cost per lead and +400% revenue

+113% leads, -21% cost per lead and +400% revenue

Paid search and form improvements increased enquiry volume and revenue while reducing cost per lead.

Reduced CPA by 42% and improved conversion rate by 52%

Reduced CPA by 42% and improved conversion rate by 52%

Mortgage PPC and landing-page testing reduced acquisition cost and helped more visitors take the next step.

Increased PPC leads by 325%

Increased PPC leads by 325%

Better bidding, tighter targeting and form changes increased PPC leads while holding cost per lead flat.

What clients say

Mortgage Broker

Nathan and the team were incredibly responsive and communicative as they helped us refine our paid marketing to target higher intent customers. I'd highly recommend working with them.

Sion Hill
Sion Hill
OnlineMortgageAdvisor
Business Insurance Broker

The guys are first class in their approach, communication and execution of projects - keeping us informed and always taking ownership of any challenges.

Rob Higginbotham
Rob Higginbotham
Insured4Business
Loan Broker

We’ve worked with Ed and the team for a number of years now. They are a really helpful, friendly bunch. Always happy to talk through ideas and help steer in the right direction, as well as helpful advice on various subjects.

Sam Busfield
Sam Busfield
Loans Warehouse

Want paid media to bring in better customers?

For financial services brands selling direct to consumers or SMEs, whether paid media is already important or you are ready to test it properly.

hello@71a.co.uk0330 321 2000
Book a call with the team

Talk through your current or planned paid media, tracking, pages and forms. You will speak with someone senior, and we will say what we would improve first.

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