The brief
Our client was spending a lot of money on financial comparison websites and wanted to be easily found by their ideal customers when they searched for loans and savings products on Google and other search engines.
Our solution
We developed a complete search optimisation plan to improve their website's visibility and attract more customers looking for savings products and loans.
We created more than 70 pieces of content that were easy to find on search engines, including financial product guides and guidance on managing money.
We built links and mentions to the client's website from highly influential national news websites, including the BBC, the Economic Times, the Guardian, the Express, the Daily Mail, Money Week, the Daily Record and the Evening Standard.
The results
- +320% in search clicks from key target terms
- +39x impressions for key target terms
- 145 mentions and links
